The internet is going wild over a video of a 20-year-old Japanese woman snowboarding in a red, long-sleeved kimono

  • Sumire Morino More than 5 million 20-year-olds watched as they tore down the slopes in red kimonos.
  • Morino wears a long-sleeved furisode kimono to commemorate Japan’s coming-of-age day.

A video of a young Japanese woman in a red kimono skiing has gone viral on the internet. The 20-second clip, which was posted on January 9, has already been viewed more than 5 million times.

Sumire Morino 20 years old In the video, she told Insider she was wearing a furisode kimono that she bought for 20,000 Japanese yen, or $153. Furisode is worn by unmarried women in formal settings. The term refers to the long sleeves of the dress.

“A special long-sleeved kimono for coming-of-age ceremony in Japan. There is a culture of women wearing furisode. I want to wear it at least once,” Morino said.

Coming of Age Day is a public holiday in Japan celebrating the 20th birthday of teenagers entering the next stage of their lives. But Morino said she was in elementary school. She told Insider that she wanted to participate in the traditional ceremony where she would meet all of her classmates from middle and high school.

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Instead, Morino went to Banshogahara Ski Resort in Nagano, her high school hobby; They chose to celebrate skiing by combining it with a tradition.

Morino, a college student in Kyoto who now specializes in traditional Japanese crafts, told Insider that she was initially worried that Furisode’s long arms would get caught under a snowboard. But a video of her tearing up the slopes in a long-sleeved shirt in the winter wind put her worries to rest.

“The kimono looks great on you. Congratulations on being an adult,” it read. A comment In Morino’s video.

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“This is ridiculous. Marry me!” Another note Read it.

Morino posted photos of himself skiing on the slopes in a kimono. She told Insider that she had to adjust the outfit several times because it was windy and her clothes were messed up.

“For me, Coming of Age Day was an ordinary day,” Morino said, “but many people celebrated with me and it became a very memorable day.”

This year, January 9, more than a million people celebrated coming of age. The wearing of new “adult” clothes to mark the occasion is thought to date back to the eighth century.

On Coming of Age Day, women often wear furisode kimonos, while men wear suits or hakama trousers. Japanese youths their family members, visiting temples with friends and asking for blessings or participating in seijinshiki; Events are often seen in local town halls. It’s the first day many young people are legally allowed to smoke, so events can be hectic.

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Morino isn’t the only young man in Japan who has found a modern way to celebrate the traditional day.

Two girls from Shizuoka, Japan recreated their viral photo in school uniform with Mount Fuji in the background. But this time, the two are older and celebrate Coming of Age Day together.

In Kita-Kyushu, some young people chose skimpy, non-traditional outfits to mark the day with their friends — a rare sight in Japan but has become a local tradition.

The next event will be held on January 8, 2024.


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