Small Business Saturday coming to Midland Nov. 26

As many Midland residents prepare this week to seek out the biggest and best deals in town and online, some local businesses are reminding shoppers to support small businesses, too.

After Black Friday, local Midland retailers are spotlighted with Small Business Saturday on November 23rd. This day is an important one for many Midland retailers who generate a lot of income and support from the local community.

Small Business Saturday was created by American Express in 2010 to encourage local shopping during the holidays. They also establish neighborhood champions to create events to attract people to areas for the shopping day.

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Julia Kepler helps promote Downtown Midland. Kepler, which owns Joyful Tantrum on Serendipity Road in Downtown Midland and Joyful Tantrum Recess on 4000 Jefferson Ave., said her downtown stores will have a hot chocolate bar, and opportunities to win gift cards to other small businesses downtown. She will also give away 25 complimentary bags of items from other local stores.

She said this day is great for local retailers and their profits.

“Small Business Saturday is our biggest shopping day of the year,” Kepler said.

It’s not just downtown businesses that get involved with Small Business Saturday.

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Annmarie Thornton, co-owner of Botanica Modern Market in Ashman Plaza, said Botanica is a gift shop that offers live plants and pots, clothing, puzzles, personal care items and Michigan-made jewelry and knick-knacks. Her shop will be offering offers during Small Business Saturday through scratch off tickets, with discounts and different offers hidden in them.

Tony Stamas, President and CEO of the Midland Business Alliance, said shopping local not only boosts Midland’s economy, but supports friends and neighbors as well.

“We want to remind everyone of the importance of shopping local this holiday season,” Stamas said. “We have many local shops that offer everything you need, from creative and unique gifts to gift cards for your favorite services and restaurants.”

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Kepler had the same feeling.

“It’s the small businesses that give freebies to non-profits, help with their fundraising. Small businesses that do it,” Kepler said. “We sponsor t-ball and hockey teams. We employ local people and then we give back to the local economy.”

The MBA Facebook page will be running the Holiday Shop Local Midland Holiday Promotion, with discounts and coupons offering discounts at 16 local businesses.


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