Image: Samsung
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Samsung is solidifying plans for XR solutions, and is partnering with Google and Qualcomm for future mixed reality devices.
In Samsung Unpacked, The electronics giant announced more than just smartphones and laptops, sharing details about the technology and partnerships that will bring Samsung XR solutions, developed in collaboration with Qualcomm and Google, back to reality.
Samsung hasn’t shared any product details, though it hasn’t revealed a timeline. This adds weight to rumors that Samsung will launch an XR device to compete with its longtime rival Apple. Apple hasn’t commented on its XR headset, but an announcement is expected in 2023, and Samsung may feel pressured to answer the challenge.
It was previously reported that Samsung might team up with Microsoft for an XR headset, but recent cuts to the HoloLens and Windows Mixed Reality teams have made those plans unlikely to move forward. Samsung doesn’t have to look far for new solutions and is collaborating with some close partners for future products.
Qualcomm and Google are important partners.
Partnering with this industry leader was an important decision, as Qualcomm designs processors that power standalone VR headsets and smart glasses the most. The Snapdragon XR started with Meta’s Quest, and the XR2 Gen 1 was a nice upgrade to the Quest 2.
Qualcomm will release the Snapdragon XR2 Gen 2 processor in 2023, giving it a three-year advantage over the previous XR2 Gen 1. It will be interesting to see what Samsung can achieve with its XR with better performance. Equipment.
Bild: Qualcomm
Qualcomm recently announced that it is expanding into discrete processors for augmented reality with its AR2 Gen 1 chipset. A distributed chip design will allow for thinner, more power-efficient designs for the next generation of AR glasses.
Google has a long history of AR software, building AR Core into Android to enable mixed reality from your smartphone. Google has been instrumental in generating consumer interest in VR with its Google Cardboard.
At the 2022 Google IO event, the Android developer shared futuristic AR glasses with built-in translation and transcription, allowing you to have a conversation in any language without looking at your smartphone. Known as Project Iris, this new Google technology gives you a compelling reason to own AR glasses.
Samsung’s history in VR
Samsung was an early leader in VR with the 2015 Samsung Gear VR device, which uses a Galaxy S or Note phone as a display. Gear VR has worked with Oculus VR games, and this partnership has accelerated the growth of consumer VR. The Samsung Gear VR also features a 3DoF controller that gives you more gaming options than other non-interactive VR devices.
After the Gear VR is discontinued in 2020; Samsung has largely disappeared from the VR world, leaving it to the Meta and HTC to pursue dreams of a standalone VR headset. It’s encouraging to see that interest in augmented reality is still alive and kicking at Samsung.
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