Government and business leaders in the Alpine city of Davos are joined this year by some of the world’s most exciting and socially conscious digital creators.
Representing Brazil, Mexico, Nigeria, Ghana, India and the Middle East, the 2023 YouTube delegation is the largest delegation of social media creators ever to attend the World Economic Forum’s annual meeting, where this year they will present the issues, agenda-driven this year to the attention of a wide new audience.
The digital stars, who together have an online following of 230 million, are attending the World Economic Forum to cover the event from the inside. Their aim is to showcase the spirit of Davos at its best through compelling stories and interviews about climate action, innovation and social justice.
So who are the creatives covering this year’s Davos from the inside?
Adanna Steinacker has been a YouTube creator for almost a decade. A doctor from Nigeria now living in the UK, her most famous channel, House of Adanna, focuses on family and sustainability. Meanwhile, a professional channel, Digital Medics Academy, looks set to make her the face of credible health information on YouTube.
Nuseir Yassin is an Arab-Israeli vlogger known for his one-minute videos on social media. He has CEOs, scientists and startup founders in his sights as he searches for cool solutions and smart ideas to turn into stories for his YouTube channel, Nas Daily.
This is Nuseir’s second time at Davos, following his involvement earlier this year when he made a series of widely distributed videos about the conference and the innovators in attendance.
Luis Villar, better known as Luisito Comunica, is a Mexican YouTube influencer and blogger. After starting out as a YouTuber doing piano lessons, he soon transitioned to travel content, where his thoughtful reflections on culture made him the second most subscribed YouTube creator in Mexico, after Badabun.
Prajakta Koli (aka MostlySane) wears many hats. The influencer, blogger and actor is the creator of one of India’s largest female comedy channels on YouTube. She is a Forbes India 30 Under 30 alumnus and winner of various awards such as ‘Viral Queen of the Year’ and Cosmopolitan’s YouTuber of the Year. She’s in Davos this year to find stories about women’s education and climate action.
Wodemaya is a Ghanaian influencer on a mission to change the narrative of Africa by showcasing its many cultures and lifestyles. His focus on Africans contributing to Africa’s development led him to visit countries the length and breadth of the continent, interviewing several regional leaders along the way.
Natalia Arcuri runs a popular Brazilian channel focused on empowering women through financial education. She is also the CEO of Me Poupe, the world’s first financial entertainment platform. Me Poupe reaches more than 14 million people monthly and is on a mission to turn Brazilians into savvy investors.
History of YouTube influencers in Davos
YouTube influencers are becoming a regular sight at Davos. In May 2022, Mark Vince of the Brave Wilderness channel and Nusseir Yassin of Nas Daily joined the event. An online program from Davos 2021 features reporting from Lily Singh (aka SuperGirl), Dan Howell and India’s most famous female YouTube creator, Prajakta Kohli, aka MostlySane.
Back in 2020, popular Indian artist Bhuvan Bam could be seen playing in the snow, along with Mexican influencer Juanpa Zurita, Diana Cowern of the PhysicsGirl channel and Natalia Arcuri of the Brazilian channel Me Poupe.
Two creatives moved on to more established roles at the World Economic Forum based on their achievements in social entrepreneurship: Nuseir Yassin as Media Leader and Natalia Arcuri as Young Global Leader.