Hall’s social media presence has seen an explosion since he began uploading videos to YouTube in January 2021. In December, Hall went live on YouTube to cover the tornado outbreak that caused two EF-4 twisters to devastate parts of Kentucky. After that, Hall’s subscriber count has grown by nearly 250,000 in two months, according to social media monitoring platform Social Blade. In April, Hall announced plans to expand its on-the-ground presence, adding several storm-chasing vehicles with colorful decals. At least one of them found in the meantime. Hurricane Ian.
In crises, officials tweet important information. What if Twitter dies?
To date, Hall has been collecting. 828,000 subscribers its YouTube channel; Ryan Hall, Y’all have 1.5 million followers on TikTok. Recently, his videos on YouTube, which he uploads twice a week, get hundreds of thousands of regular viewers.
Videos are packed with fast-paced, vividly colored maps. Hall has amassed an impressive audience for his popular presentation, often with videos that go more in-depth than a typical televised weather broadcast. Hall says he hired a meteorologist to produce his videos. He told the Washington Post that he uses a team of editors and writers.
By Thanksgiving, Hall’s YouTube video had more than a million views. One commenter on the video described him as “down-to-earth and down-to-earth,” while another described his predictions as “local, or more accurate than national estimates,” he said.
Hall has more than 110,000 followers on Twitter. He describes himself. As “the weather man of the internet”.
Critics worry about inflation.
As Hall’s observation progressed; Some in the climate community have questioned how he presents his videos, pointing to topics and images that make promises that are not supported by science. Critics argue that when his headlines are overstated, he has the potential to undermine the confidence of meteorologists.
In August and September, Hall hit the headlines in a series of videos: “When Will We See Snow This Year (2022)” and “How Much Snow Will We See This Year (2022)?”
In the active online weather community on Twitter; The video caption about the amount of snow and the accompanying thumbnail drew strong criticism from meteorologists and weather enthusiasts who argued the ad was excessive. One critical tweet attracted more than 400 likes and dozens of reactions and quoted tweets. Thumbnail Argument. That amount is misleading because it suggests that the entire country could see about 4 feet of snow, including rare or unrealistic areas.
Using eye-popping images and snarky messaging to drive clicks isn’t limited to Hall — it takes a few searches using thumbnails showing photos of hurricanes on land and water to find YouTubers without clear evidence. Without naming specific creators, Hall told the Washington Post that there are “YouTubers who overuse misleading titles and thumbnails.” But he himself is not included in that group.
Snow maps are on social media. How seriously should you take them?
television Hall said his goal is to capture an audience with traditional weather sources like radio and the National Weather Service. To do so, Other creators on social media platforms use “the same tactics”: flashy thumbnails; Hall says he uses large text and vibrant images.
“For the most part, I’m simply asking for official information from meteorologists and government agencies because people need it,” Hall said. “We do it in a different way than most people have seen in the climate world.”
However, some meteorologists are concerned. In a recent podcast, Birmingham, Ala. James Spann, a meteorologist for Birmingham’s ABC television affiliate in Birmingham and co-host of the “WeatherBrains” podcast, said some YouTubers have criticized the clip as inconsistent with his values.
“There’s just something in my soul where integrity is so big, and that’s one of the negatives that I see in being a YouTuber, having to play a game to their standards,” Spann said.
Although Hall agrees that climate misinformation on social media is a problem. His videos are not considered clickbait or harmful; It made critics laugh.. He defends some of his more controversial posts and argues for drawing people into a video that would include the necessary diversity and content.
“The title is enough of a hook to grab the attention of people interested in the content of the video,” Hall said of the video, “How much snow are you going to see this year? The video itself is “nothing more than a science-based seasonal view explaining the average and La Nina effect on our winters in the United States.”
Kim Klockow McClain, a meteorologist at the National Oceanic and Atmospheric Administration, said the jury is out on exactly how YouTube thumbnails are viewed by viewers, but suggested that researchers could have problems if they fix the thumbnails. .
“People tend to make judgments about risk based on the first information they receive and update from that reference,” Klockow said. “If the first citation is extreme, even after adjusting based on the content of the video, their sentences are still more severe than the situation warrants.”
A new artificial intelligence tool detects common weather errors.
Meteorologist Katie Nickolaou, who has over 478,000 followers, says the best headlines and thumbnails are catchy, He said he believed it was mysterious and true. Unpromising headlines and images can have a dangerous ripple effect, she says.
“Not only that. [the user] Stop clicking videos from that creator. They will be less likely to click on or trust videos from other climate content creators,” Nickolaou said. “This can be extremely dangerous as it slows down and prevents the dissemination of life-saving information by meteorologists.”
Ultimately, Hall said, he and meteorologists — whether they use social media or not — are all on the same team, educating and informing people. Soon, during severe weather events, Hall shifted from what he called a “weathered” style to a more serious tone. Still, Hall learned from the stir surrounding his miniatures; He added that some of the pushback made his team “reevaluate our marketing.”
Hall said the increase in his audience allowed him to expand his business and create more jobs for meteorologists. Hall helped those affected by the severe storm; He said that growth would not be possible without marketing his videos.
“We were able to donate over $100,000 to the survivors. Tornado Supplies and supplies to people lost to Mother Nature’s wrath. Hurricanes, by directly giving cash and even new cars. None of this would be possible without our modern approach to marketing,” Hall said.
“If they’re wrong, I don’t want them to be wrong,” Hall added.