As the corporate dispute against Kanye West escalates, Gap has announced that it is removing the rapper’s Yeezy Gap products from its stores and shutting down YeezyGap.com. Additionally, Foot Locker is pulling Yeezy merchandise from its shelves.
“The remarks and behavior of our former partner further underscores why we are taking immediate action to remove Yeezy Gap merchandise from our stores,” the retailer said in a statement Tuesday.
In the past few weeks, retailers, social media platforms, celebrities and fashion and entertainment companies have pulled out of business with West due to hateful comments on podcasts, and on Twitter, among other controversial behavior.
“Disgust, racism and hatred in any form are inexcusable and not tolerated according to our values. On behalf of our customers, employees and shareholders, we partner with organizations that fight against hate and discrimination,” Gap announced.
The move by Pengo follows Adidas’ announcement on Tuesday that the company had ended its partnership with West, who has legally changed his name to Ye, effective immediately.
Also on Tuesday, a spokesperson for retailer Foot Locker (FL) said that while it remains “a partner with adidas and carries a wide range of their collections – we will not support any future Yeezy product drops, and have instructed our retail operators to pull any existing product from our shelves and digital sites.”
Gap Inc. (GPS) and Kanye West last month both announced the end of a 10-year partnership that was inked in 2020 with his fashion label Yeezy.
The first piece from Yeezy Gap was a $200 jacket, which immediately sold out online upon launch. A handful of subsequent launches from the brand, including numerous jackets and hoodies, also sold out instantly.
West expanded his Yeezy Gap marketing line by bringing in luxury fashion brand Balenciaga to launch the “Yeezy Gap Engineered By Balenciaga” collection. In July, the collection went on sale in Gap stores for the first time.
In mid-September, West said he was ending his partnership with Gap because of “gross non-compliance.” Balenciaga last week announced to cut ties with Ye.
The rapper’s attorney Nicholas Gravante said in a statement in September that West “had no choice but to end their partnership” because he claims the retailer breached their partnership by not opening Yeezy stores and distributing his clothing as originally planned, among other issues. .
Gap confirmed the same day that it had pulled the Yeezy collaboration. But he previously said existing products would continue to be sold in the company’s stores and on its website until the first half of 2023, a decision he has now reversed.