35 recently concludedth Awit Awards – held last November 23rd at the New Frontier Theater – was a very important event for musicians and passionate music fans as many accolades and honors were given to the best in Philippine Music.
One of the biggest winners at the event was Balcony Entertainment, a slow-growing independent company with strong artist management. It is led by the founder RICO BLANCOthe label gave a meaningful and well-deserved victory to the artists ZILD, EBE’S DANCE and MARS RACAL.
Racal was the first to be awarded the honor Record Best Zone and his song “Asa Naman,” which was distributed by Sony Music Philippines. The native of Tagum City delivered his acceptance speech in Bisaya with pride, stating his original goal of empowering and shining a light on the beautiful language and culture of the Visayan region and its people:I told Rico that I wanted to write a song for Bisaya, and we were able to create ‘Asa Naman;’ we should never be afraid to write songs in our first language, because music should be celebrated in ANY language.” Racal emerged as one of the biggest forces in pop music this past year and had worked tirelessly through the pandemic to strengthen his music career, which had always been his dream.
Following suit was the power of songwriting and singing Ebe Ngomawho took home the Awit award for Best Ballad Record. Released under the Widescope Entertainment label and produced by Blanco, it was Dancel’s song “Manatili” that won many modern day hits. The song – which ignored the challenges posed by the recent shutdown and seemingly impossible scheduling conflicts and logistical nightmares in recording (including recording the entire sequence in free tempo and so on…), is nothing short of an effort. miraculous. Dancel admitted in his speech that despite being in the industry for more than two decades, it was still a great feeling to be able to bring home an award to his parents and continue to pay respect to his fellow musicians and singers and even his dog Alon. , who had died this year. “we did,” Dancel finished.
Finally, it was a musical ZILD who won Best Performance by a Male Recording Artist for his song “Kyusi,” (distributed by Warner Music Philippines…) which was undoubtedly the turning point in the young composer’s career. The artist – who participated in his acceptance speech that all started with a simple phone call with Blanco – had proven in recent years that he was – without a doubt – being his own person, more than a shadow of his work and his former artist. band, and in a very natural way, he made it clear that he is still eager to move forward and explore more possibilities with this trajectory in his new world.
Another artist of Balcony Entertainment was also present at the ceremony THE CROW. The self-proclaimed bedroom artist and producer finally came out of the closet in his first public appearance at an industry event and walked the red carpet alongside his fellow Balcony artists and Blanco, who admitted he was excited to attend this year’s ceremony and excited about how things turned out. it happened to Balcony Entertainment.
“I can’t be prouder,” Blanco said. “These guys created music for their fans during the most difficult times: mentally, emotionally, and even financially and logistically; least I could do [back] then it was to give them the best support and effort from my very small Balcony Entertainment team – even when we were swimming in great uncertainty, with the end of the disaster in sight.,” he revealed and added, “Several times, I would wonder if I was doing the right thing… but every time I heard their songs and saw their excitement, I knew I had to believe in the music,” Blanco revealed.
Having won numerous Awit Awards throughout his career (including last year’s award for Best Pop Recording…), Blanco – along with his company Balcony Entertainment – has been constantly pushing the envelope in the local industry. The Awit Award honors confirm that Blanco’s vision is, indeed, working – carefully creating unique business partnerships with strong industry participants and faithfully adhering to the “artist-first” ethos – while taking into account the lessons and wisdom gained by Blanco himself.
“I started Balcony Entertainment years ago, hoping that I could give other artists the kind of management and label that I never had – and it’s humbling to know that all of this is easier said than done,” Blanco said, and finished, “but it is – and will be – what I strive for.”
Balcony Entertainment’s win at the recent Awit Awards is no doubt a sign of more exciting things to come for artists and the industry at large, and ultimately fans and supporters of the proud homegrown music.
Image credit: Awit Awards