December 1, 2022
Apple goes (RED) to raise awareness of World AIDS Day
Apple customers have enabled care and support services for over 11 million people affected by HIV/AIDS
For the past 16 years, Apple and its customers have been part of the global fight to end AIDS. Apple’s partnership with (RED) supports the Global Fund, which provides access to health services to millions of people in the most needy communities in sub-Saharan Africa — including critical work in rural communities and support for pregnant women and their families. Over the past three years, funding has also been used to mitigate the impact of COVID-19 in these communities.
Since 2006, more than a quarter of a billion dollars in Apple-supported grants have helped provide care and support services to more than 11 million people and distributed more than 197 million HIV tests. Apple’s support has also helped more than 5 million HIV-positive mothers prevent transmission of the virus to their babies.
Funding includes support for community health workers like Mama Esther who provide compassion, care and access to treatment to their communities. For more than 15 years, she has been gone from boma to boma (house to house) in the Maasai community in Tanzania, providing home health services, encouraging people to visit the local clinic and helping pregnant women access antenatal and birth care. Mama Esther is able to do this important work in her rural community in part thanks to the monthly stipend she receives from the Global Fund.
During one of her visits to the community, Mama Esther met Neema, who was pregnant and very sick. Mama Esther encouraged her to get tested for HIV at the Mto wa Mbu Community Clinic, where Neema discovered she was positive for the virus. Fortunately, Neema immediately began antiretroviral treatment—and before long, she gave birth to an HIV-free baby.
Neema’s story is just one example of the care and support Apple customers have provided.
In honor of World AIDS Day, Apple is offering new ways for customers to continue to support the Global Fund, raise awareness and learn more about the fight to end HIV/AIDS.
Choose (RED) this holiday season
The best lineup of (PRODUCT)RED products is available this holiday season for iPhone 14, iPhone 14 Plus, iPhone SE and Apple Watch Series 8.
A variety of (PRODUCT)RED accessories are available, including a silicone case with MagSafe for iPhone 14 and iPhone 14 Plus, as well as Apple Watch Sport Loop, Sport Band and Braided Solo Loop straps. A portion of the proceeds from every purchase of (PRODUCT)RED goes to the Global Fund to fight AIDS and mitigate the impact of COVID-19 with (RED).
Apple Watch users can show support with a choice of seven red Apple Watch faces available for download at apple.com/product-red.1 Once downloaded, users can raise awareness by sharing these faces with other Apple Watch users.
To raise the profile of World AIDS Day, Apple is using its platform and services to highlight ongoing efforts to end HIV/AIDS and create opportunities for its customers to learn more.
Around the world, hundreds of Apple Store locations are celebrating the day with new window displays and product displays, making it easy for customers to learn about (PRODUCT)RED and support the Global Fund with their holiday purchases.
In the App Store, customers can learn more about Preppy, an app that helps people affected by HIV by making it easier to track PrEP (or pre-exposure prophylaxis) and support fulfilling and happy relationships. By taking PrEP daily or occasionally, users can effectively prevent infection, and the app can help them track PrEP intake, enter PrEP examinations, add information to a calendar, and store test results.
In the US, Apple Books offers curated collections of books and audiobooks, including non-fiction about the global fight against HIV/AIDS and fiction from around the world. Users of the Apple TV app can explore a compelling collection of shows and movies in the Watch Now section that shed light on the human cost of the HIV/AIDS epidemic. And Apple Music offers a special selection of music programs, radio episodes and more for subscribers to recognize the day.
- Requires iOS 16 or later and watchOS 9 or later with Apple Watch Series 4 or later.
Apple Media Hotline