A manual solution to spreading digital products

In Bangladesh, companies spend more than Tk1,000 crore every year on digital marketing only on Facebook and Google to reach their target audience. Inkam, a new startup, is offering an alternative to companies in Bangladesh and is creating income opportunities for ‘digital entrepreneurs’ as well

November 04, 2022, 09:25 am

Last modified: November 04, 2022, 04:40 pm

Currently, Inkam has brought in six partners including Shikho, Bohubrihi, AmarLab, Bambinos Bangladesh, Shombhob App. Photo: Noor-A-Alam

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Currently, Inkam has brought in six partners including Shikho, Bohubrihi, AmarLab, Bambinos Bangladesh, Shombhob App.  Photo: Noor-A-Alam

Currently, Inkam has brought in six partners including Shikho, Bohubrihi, AmarLab, Bambinos Bangladesh, Shombhob App. Photo: Noor-A-Alam

Living in Barguna, Barishal, Meraz Ahmed is a freelance event organizer. He was actively looking for a second job until he came across Inkam on Facebook.

Inkam is a distribution company exclusively for digital products and services that has brought to market promising digital products (learning videos, skill development courses, health services, etc). The platform allows its users to distribute those products for sales commissions.

“Inkam’s terms and policies are quite easy to understand and accommodating. So I registered myself the same day and became an Inkam agent,” said Meraz.

In Inkam, any agent/affiliate who earns a commission for marketing the products of another person or company is known as a ‘Digital Uddokta’ (Digital Entrepreneur).

“All we have to do is get new customers for the services [of different companies] they sell on this platform. For example, if I am assigned to sell digital course material, I will continue to look around for potential customers. When they agree to buy the course, I send them my personalized link through which they can buy,” Meraz explained, adding, “With every purchase made, I get a 10%-15% commission in my account.”

Photo: Noor-A-Alam

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Photo: Noor-A-Alam

Photo: Noor-A-Alam

Meraz now earns Tk2,000 to Tk2,500 in any given week. He heads the Digital Uddokta team of Barishal as well.

As the world moves towards digitization and the informal economy of Bangladesh is growing phenomenally. Inkam saw an opportunity to join the two to create a service that benefits everyone in the ecosystem.

Inkam is open for business to any individual (who can work as an agent) or platform (who can work as a collaborator or partner). For example, Go Global is an international platform for visa processing and admission. They also provide career counseling to students going abroad for higher education.

Imtiaz Bin Habib, Assistant Manager, Business Development of Go Global, explained how their sales increased after they affiliated with Inkam.

“Career advice is our most popular service. Previously, we only marketed it through Facebook and Google ads. These ads definitely gave us a fair amount of reach, but not even 1% of those crimes did not make it to the real client list. On the other hand, the reach we get through Inkam’s agents is almost 100% efficient, and gives us good business,” said Imtiaz to The Business Standard.

If Inkam remains consistent with its growth, Imtiaz plans to invest the lion’s share of his company’s marketing spend in Inkam in the coming years.

The gap in the digital infrastructure

Research by Statistica.com shows that ad spending in the Bangladesh Digital Advertising market is forecast to reach $305 million this year. Companies are spending more than Tk1,000 crore every year on digital marketing only on Facebook and Google to reach their target audience.

“All this money is our money, our people’s money. It is sad how we have to give it to giant global technology companies for the sake of marketing. While we recognize that, we wanted to build a platform that it enables efficient digital advertisements and will circulate money in the country,” said Firoz Uddin Ahmed, COO, Inkam.

Firoz Uddin Ahmed.

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Firoz Uddin Ahmed.

Firoz Uddin Ahmed.

Furthermore, with the increased demand for digital products and the population shifting to the internet, there is a lack of digital distribution infrastructure for digital products.

“We have a plethora of resale platforms for physical products (Daraz, Amazon, eBay etc.), but the digital distribution market is still untapped,” explained Firoz.

“Through Inkam, we are not only accelerating access to digital products among the masses but also creating income opportunities for people who have limited or no income,” said Khalid Hossain, Co-founder, I came

Khalid Hossain.

Khalid Hossain.



Source

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